About Raw Animal

Raw Animal is an online shop from Switzerland for natural supplements. At our core: freeze-dried organic organ meats from grass-fed cattle in capsules, plus collagen, bone broth and selected foods. We deliver to Switzerland, Germany and Austria. Here you can find out what we stand for and how it all began.

What Raw Animal stands for

Our philosophy

Raw Animal stands for a species-appropriate diet that fits into everyday life. We follow the animal based diet: meat, organ meats, eggs, dairy, fruit and honey, as little processed as possible. For us it is not only about products but about a movement: together we explore what natural nutrition means in modern everyday life.

Mission

At Raw Animal we are convinced that good nutrition should be accessible to everyone.

Much of what ends up on our plates today is highly processed. We believe it is worth looking at how our ancestors ate. They ate fruit, eggs, roots and the whole animal, from muscle to organ. Nose to tail, in other words. Organ meats such as liver, heart, kidney or spleen were a natural part of it.

Vision

We want to make these traditional foods accessible to everyone and show that a species-appropriate diet is practical, tasty and easy to fit into everyday life. Together with our community.

Why Raw Animal?

Organ meats are among the most traditional foods there are. But not everyone likes to eat them or has time to prepare them. This is where we come in: Raw Animal offers freeze-dried organic organ meats from grass-fed cattle in capsules, with no cooking and no need to overcome any aversion. Discover organ capsules

Our values

  • Naturalness: no unnecessary additives, no hidden substances
  • Quality: carefully selected raw materials from EU organic certified pasture farming
  • Transparency: clear origin and gentle processing (EU organic certificate of Nutriest)
  • Community: we go the way to better nutrition together with our community

My story: how Raw Animal began

Serhad Erdogan, founder of Raw Animal

Who founded Raw Animal

My name is Serhad Erdogan. In June 2023 I put Raw Animal online.

Why? Since my youth I have been fascinated by the human body. At 15 I started bodybuilding and followed the typical nutrition rules: rice, broccoli, chicken breast and around 200 g of protein a day. My muscles grew, but I had to force myself to eat this way. Cured meat, industrially processed wheat and "healthy" oils such as rapeseed or peanut oil were part of it, while butter was considered "unhealthy". I lived like this for more than 14 years.

The consequences

  • Reflux: At 16 I already suffered from severe heartburn. The doctors explained it as genetic and prescribed acid blockers.
  • Pollen allergy: At 20 I suddenly developed an allergy. The diagnosis: antihistamines for life.
  • Shoulder problems: During my medical studies I suffered from tendinitis, supposedly also "genetic".
  • Excess weight: During the COVID lockdowns I gained a lot of weight.

The turning point

My brother came across the work of the biologist Ray Peat. Ray Peat linked many complaints to hormones and energy metabolism. From this he derived a species-appropriate diet: fruit, meat, bone broth, organ meats, cheese, milk and honey, with hardly any seed oils, additives or grains. More about Ray Peat

My personal experiences:

  • After three days without grains my shoulder pain was gone.
  • After six months I was able to stop taking the acid blockers.
  • My allergy has improved a lot.
  • In two years I built more muscle than in my entire life before.

This is my personal story, not a treatment recommendation. If you have health complaints, please talk to your doctor. Our products are foods, not medicines.

Raw Animal: freeze-dried beef organs in capsules

If I can do it, so can you. I have no special genes or other advantages, I am pretty average. It takes a while to let go of rice or grains and eat more fruit. But almost everyone likes fruit.

Most people also enjoy meat, cheese and bone broth. Organ meats, however, divide opinion. It is understandable that not everyone wants to eat testicles, and the taste of liver is debatable too. Many people pull a face just thinking about organ meats.

This is exactly where I come in: maybe you simply want to try organ meats and think: "Yes, Serhad could be right." At the same time you find the idea unpleasant, have no time to cook or cannot get hold of certain organs.

That is what Raw Animal is for: to make organ meats easy to access for you and to show that a species-appropriate diet also works in modern everyday life. Together.

Meet our team | Shop the range | Knowledge about organ meats